Corporate Understanding

Expert communication consultancy, award winning writing


Mark Watkins (left) is elected a Fellow of the Institute of Internal Communication

Praise is always very nice. Mostly it consists of: 'great job', 'perfect', or just 'thanks'. But occasionally, Corporate Understanding's clients feel the need to say more.


From time to time, we submit our favourite projects to awards programmes, and our peers in the communication world consistently rank our work as being among the very best.


Of course, the ultimate accolade is hearing that the work we do met our clients' needs perfectly. That their project's objectives have been met and that they too have received recognition for a job well done.

Award winning work

Mark Watkins (left) with the Takeda HR team at the IOIC Awards in 2011.

Awards ceremonies can be a raucous affair, but after the hoopla and champagne cork-popping has subsided, we do take a quiet pride in the accolades we receive.


Past successes include awards for strategy, change management, CSR communication, employee magazines, corporate films and corporate writing. Below are a few highlights from our scrapbook.



FEIEA Grand Prix 2011: Best Communication Strategy for communicating Nycomed's culture and values.


CiB Award of Excellence for Feature Writing, for a 2003 article about a developing world disease.


IVCA Clarion Award 2004 for scripting the Best Corporate Film, about GSK's flagship philanthropic programme.


CiB Strategy Award of Excellence for work during the 2007 merger of Nycomed and Altana Pharma.


IOIC Award of Excellence in 2011: Best Writer for Pandora jewellery's Moments magazine.


Grand Award winner at the 2005 New York Festivals of Film for GSK's corporate PR film 'One Day'.

Client feedback

"Fantastic.You have really captured how this brand has an impact on women. I choked up reading some of the stories."

Managing Director, Pandora Australia


"The work you have done for us on this project is outstanding."

SVP Human Resources, Nycomed


"You have a gifted sense of the details that make all the difference in communication. I feel in safe hands with the great work that you are doing."

CEO, Astion Pharma


"You have a rare narrative gift and are totally generous in your sharing."

Director of Education,

University College London Hospital


"It’s perfect! Thanks for a great job. It’s been truly helpful."

Head of Investor Relations, ALK-Abello


"You are fantastic! I don’t know how you do it but you seem to have the ability to get it right every time."

Marketing Director, Nycomed

Judges' comments

"A well-planned, integrated communications programme with some strong evidence to show how it has impacted the organisational shift."

Institute of Internal Communication ICon Awards 2011

"What really impresses is the refreshing lack of corporate 'ra-ra' in the telling of this merger story."

Communicators in Business Awards 2007

"This strategy looks brilliant! I was especially impressed by the high degree of employee involvement at all levels."

FEIEA Grand Prix jury 2011

"A compelling story told from the heart. Direct and brilliant!"

IVCA Awards 2004

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